Are You Using the Pareto Rule?

Are You Using the Pareto Rule?

Do you know what the Pareto Rule is? It is commonly know as the 80/20 rule.


As a marketer are you chasing the mass audience, which represents the 80% with tried and not so true mass marketing? Are you still "broadcasting" and reaching your audience with frequency? Or are you using digital strategies to interact with your most valuable 20% and providing them value? Once you do find them are you doing everything in your power to satisfy them, keep them happy and loyal to you and your product or service?

Do you communicate with them how they want to be communicated with rather than how you want to communicate with them? Are you listening and asking them what they want from you so that you can provide a better product or service to them?

If not, you should start.


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The 3 Things That Separate Good Companies from Great Companies

The 3 Things That Separate Good Companies from Great Companies

Have you noticed that there are some companies that clearly separate themselves from others in your mind. Do you wonder what simple attributes they have that separates them and allows them to raise the bar? 

For Example, these companies spring to mind for me.
  • Apple
  • Coca-Cola
  • Lufthansa
  • Amazon.com

What makes your interactions with these companies memorable? One you peel away layers there are a few fundamental differences and it's a pretty simple formula:

1. Clearly defined leadership that puts the customer first and treat customer centricity as a corporate competence not a functional area.

2. They obsess about the customer and the customer experience

3. They reinforce the brand with every interaction regardless of channel

Pretty simple, right. Are you working to put the customer first?


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Small Decisions Can Lead To Big Changes

Small Decisions Can Lead To Big Changes

Either you like what he has to say or you think he is a clown. I happen to think that he pounds a simple message that philosophers have been saying for hundreds of years. He puts it into a new package and does so quite effectively.


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