Strategy is Sexy, Execution Beats Your Competitors

Strategy is Sexy, Execution Beats Your Competitors


Strategy rarely fails, execution fails...often. Put as much time into planning implementation and measurement as you do strategy. 


Strategy is sexy, execution beats your competitors.


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Social Media and Crisis Creation: My Guest Blog

Social Media and Crisis Creation: My Guest Blog

I guest posted at Turn Up Your Volume, check it out. 


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Simple Lessons: The Story of Success

Simple Lessons: The Story of Success


I bought a book for my daughter recently based on legendary coach John Wooden's Pyramid of Success. The book is called Inch and Miles: The Journey to Success. The book is a little text heavy for little kids, but it makes for a decent nighttime read if you can inject some life into it in your storytelling. However, the principles are timeless and serve as an excellent foundation for young kids--IMHO.

Fast forward a few days and I come across this talk from from Richard St. John on TED.

It was a nice reminder during the summer when most people would rather be outside than in dealing with complex, multi-threaded issues and projects. It's a good reminder for everyone and reinforces that the best lessons are often the simplest.





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Your True North

Your True North


In your life if you can’t do the right thing, do you do it? If doing the right thing was always the hardest thing, would you change your approach? Would you take a stand rather than do something that doesn’t seem right?

Why is developing a marketing campaign different?

Often, an outside in versus an inside out approach is needed. With increasing fragmentation and difficulty of getting your message in front of the right customer at the right time it becomes necessary at some point when iteration and evolution stagnates when it may help to ask yourself or your organization What is your True North? A back to basics and authentic approach, simple blocking and tackling to use football terminology is often what is needed to get back on track.
According to the Marketing Leadership Council there are usually two things that can contribute to a stall in growth:
  • Premium position positivity: When firms don't react to new low-cost competitors or shifts in consumer preferences
  • Innovation management breakdown: inefficiencies lead to an imbalance towards incremental or next-generation investments.

Which leads me back to following your True North. It's critical from a personal and professional perspective.