Why Sheer Will Makes or Breaks Rx/Dx Social Media

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Just a quick thought here, but it was a pleasure to have the opportunity to speak at the PRSA Health Academy last week with John Luginbill, CEO of The Heavyweights and author of the great blog Turn Up Your Volume .

Judging by some of the great dialogue it appears that there is still a lot of work to be done to drive social media and digital marketing forward.

All I can say is that I think it comes down to sheer will and want to. If there is enough will to succeed and perseverance then there will be success.

Unlike the Woody Allen quote, "80 percent is showing up." Success in social media is in that last 20 percent, which translates to sheer will.

I am always happy to talk about strategy, because that is really the easy part. What separates good from great social media is outstanding execution and consistency. And that, dear readers, takes sheer will.



Image via: chinwag.com

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