Why Consumer Driven Health Care Will Fail

Via The Healthcare Blog, this recent post got my attention. The author hit the nail on the head. Just another form of cognitive dissonance but on a much more serious level. John Maynard Keynes once said “When the facts change, I change my opinion. What do you do, sir?” 


Sadly most people don’t subscribe to this logical practice. Instead, conformation bias and denial are the tools we use to manage and manipulate information to our liking.


If employers wish to help curb medical costs, then they will need to engage workers with programs like employee wellness, assisted decision making (either as second opinionsor patient-friendly informed consent), and access to medical experts, equivalent to personal financial advisors, who may be able to help workers make the right choices for their health.  Within the business community, there is some acknowledgment that access to these tools will be necessary to not only manage costs but keep employees healthy and productive.
Done correctly, consumer-driven health care can be what everyone hoped they would be, nudging healthy behaviors and slowing health care costs with workers selecting only cost-effective therapies.  If implemented poorly and organizations simply shift health care costs and financial responsibilities to workers like retirement planning decades ago, the nation will need to accept more than ever that increasingly more people get the medical care based simply on their ability to pay and not on medical necessity.

If you follow healthcare and the associated industries and trends I recommend adding The Health Blog to your regular reading list.

| www.jlefevere.com | www.thedigitalstrategist.com | If you liked this post consider adding a comment or subscribing to the feed for frequent updates.
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