Pharma Benefits From Online Exposure

Here is some nice analysis from the site MarketingCharts.com regarding brand awareness, conversion and favorability.


I agree that the brand web site plays a critical role in the digital ecosystem. However, what is not captured here is the fact that more and more time is being spent online at the expense of traditional media. Yet, there are a few trends that are incongruent with building brand web sites:

1. People are spending more time online, in health communities, social networks, and not necessarily on your brand web site.

2. Digital media spending lags significantly.

3. Google has approximately 1 trillion sites indexed that you are competing with. 

Marketers must begin to shift their efforts towards digital media. Like in traditional push and pull marketing efforts you have to push as much as you pull in digital as well. Right now there's not of both but I think the push is where the strategic move is; especially if you consider social to be critical to your efforts.

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