Marketing with Meaning: Health in Numbers

Marketing with Meaning: Health in Numbers

I'm not one to usually pay much attention to commercials, but I recently saw a United Health Care spot that caught my attention.



Besides the fact that I think it is visually interesting it really touches on an area that I am seeing more and more of in health care marketing and that is the idea of turning numbers, data into knowledge and action. This is particularly true when you think about ongoing disease management.

However, since this is a blog focused on digital marketing, I do have to wonder how targeted and effective the TV campaign is? Wouldn't digital be a more cost effective and targeted way to convey that message - especially if you are trying to target a patient population with a chronic disease?

There is a visually interesting, if not very user-friendly microsite but no associated Facebook page.

In the end, managed care plans are largely employer driven and we're past normal enrollment periods, so I am curious to understand the rationale for a splashy TV campaign. I think using digital and social media marketing would be more targeted, cost efficient and ultimately more effective for United Health Care, but I bet they didn't hear that from their agency.

As I have said in the past, TV is sexy but in most cases the reach and frequency game does not create measurable ongoing engagement.


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What Does Love & Passion Look Like?

What Does Love & Passion Look Like?

I remember seeing an excerpt of the Art of Possibility in a leadership training class and being taken with Benjamin Zander's energy and presence. It was memorable.

He's had a distinguished career as conductor of the Boston Philharmonic Orchestra and teacher here is a brief video from TED. Enjoy. I did.


The Sport of Leadership

The Sport of Leadership

I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious. ~Vince Lombardi 

I am big fan of sports and the psychology and leadership of sports. I have blogged a few times in the past about John Wooden and his Pyramid of Success and I recently started reading the autobiography of Vince Lombardi "When Pride Still Mattered", who is arguably the most famous of coaches and whose style has long been replicated. It's a good read -  I highly recommend.

His principles, What it Takes to Be Number One are universal truths and apply to work and sports.



As a big Notre Dame fan,  I really liked the series of blog posts from the Corporate Executive Board and Scott Engler (he is also one of the proprietors of Notre Dame community NDNation.com) about Irish coach Brian Kelly. They outline in a very clear manner the leadership principles and philosophy of Coach Kelly.

All of it is a terrific reminder that the essentials of leadership and accountability are easy. It's the daily application that is difficult, requires constant discipline and separates good from great.


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