The Trend is Your Friend: 2011

As we move into 2011 I would like to ask, rather, implore marketers in Rx/Dx organizations to move beyond the pilots and integrate digital and social media activities into "normal" marketing planning. For your benefit, here is another trend analysis. I personally think optimization of all activities will occur with particular focus on media and social trying to essentially get to quantifying the value of digital over traditional activities. I expect to see a lot of side-by-side charts.

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