Reaching The Ubiquitously Connected Consumer: Charles Golvin

This is a nice overview from the Forrester Research Consumer Forum this past October. Overall, some good insights.

The little examples begin to pile up, but there can be no denial that technology has irreversibly changed how companies connect with their customers.

Strategically, if you head marketing in an Rx/Dx organization and you are not moving quickly to be all in on digital you have your head in the sand.

If 2009 was the year social media entered the conversation, and 2010 was the year that social media moved sideways with some successes; then 2011 is the year you either move in or get left behind.

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