Digital Trends for Rx/Dx Marketers in 2011

Very nice overview of key trends for 2011.

 This much is clear:

  • Digital must be an active part of the mix. Social as a "channel" within digital must be a part of your planning.
  • Digital is driving fragmentation and as a result more complexity. This must be understood.
  • You must place your message where people spend their time and work harder to get your message seen.  That is online, not in magazines. 
  • Content is becoming increasingly important and it needs to be tailored by channel.You have to have a content plan in addition to your marketing plan.
  • If your site is not mobile device accessible, you are at a disadvantage. 
Great stuff from eMarketer, check it out.

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