Why Rx/Dx Social Media Needs Like Minds

I've been thinking about Twitter and particularly the people that make the health care and social media space. I'm a very active observer and a not so active contributor. I know I've gotten more than I have received, but what I find the most interesting is that within Twitter that everyone seems to find the same things interesting, tweets about similar topics and all share the same passion of health care and digital and social media. It's a cocktail party that I personally never grow tired of joining. 

The saying goes that like minded people tend to gravitate to each other. Once they do gravitate that force can be used to either create or divide. Twitter is definitely like that, but I have also realized that anything remarkable starts with a small group of like minded people that decide to challenge the tried and true and take a risk. Apply that theory to Rx/Dx organizations and in order to make social media successful you have to find the like minded individuals within your organization in order to be successful. They serve as a sounding board, a gut check, or a partner in crime, 

Unlike Alan in The Hangover, there really are no wolf packs of one that can be successful in an organization and drive the type of change that is required to be successful.

So my question for you is have you identified the like minded individuals in your organization who will come together and make social media successful? All it takes is a few but mighty and there are strength in numbers.

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