Do the BiG Blue Test, on World Diabetes Day

I have been vocal about my belief that social media is a great way to build advocacy and have blogged about it many times. I have also been adamant that effective social media for Rx/Dx companies must be about the person and there has to be something of value. This is a prime example.

In honor of World Diabetes Day coming up on November, 14. Please watch this video and get active. Visit the site Kudos to the many people involved and Manny Hernandez from the Diabetes Hands Foundation. He, like many others, ARE making a difference. It's inspiring.

Disclaimer: I was involved in this through my work at Roche.

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