The Devil is in the Details

Most people have the will to win, few have the will to prepare to win. Bobby Knight

The rise of digital and social media has created increased fragmentation and complexity for marketing. Today the devil is absolutely in the details and you must have an overarching, coherent strategy, that yes, is detailed.
Sub-strategies need to be developed for the many facets of digital, which are many. Web sites, micro sites, SEM, Display, Social, Mobile, Apps, Promotions, Content, etc. It's a lot to consider.

So, you might be wondering what my point is? There seems to be very little tolerance for detail today in large organizations and with executive ranks in many organizations. When it comes to Digital, there is virtually no tolerance for detail and only small group of people that understand it. That is a problem.

To provide some contrast to that notion, consider this: Dr's are constantly learning, working with peers and exchanging information. Venture Capitalists are some of the most detailed and knowledgeable across multiple domains about business, marketing, company and product viability. Jack Welch, considered by many to be the best CEO ever, famously and routinely took deep dives into businesses. So why is there a gap in digital and most executives today when digital is impacting the entire enterprise?

If you are a leader, let's take it from the customer perspective and ask yourself if you are driving change that enables the organization and employees to provide the type of customer experience that you expect from other companies?

If you're not, you should. It's the details, that matter.

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