It's the execution that gets a little tricky.
So, when it comes to developing your digital or social media strategy, keep it simple and remember these three things:
1. Identify and understand what your company needs to do to be successful. Consider your customer, the channel and what your customer wants from you that will ultimately make you successful.
2. Communicate that strategy to your stakeholders so that THEY understand what your company needs to do. This must be simple and easy to understand so they allow you to move forward.
3. And when you get permission, how will you actually implement that plan. This is usually the tactical plan and roadmap for how you will get there and what good looks like in the end.
If you develop strategy, that's your job. Pretty simple right?
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