Are You Using the Pareto Rule?

Do you know what the Pareto Rule is? It is commonly know as the 80/20 rule.

As a marketer are you chasing the mass audience, which represents the 80% with tried and not so true mass marketing? Are you still "broadcasting" and reaching your audience with frequency? Or are you using digital strategies to interact with your most valuable 20% and providing them value? Once you do find them are you doing everything in your power to satisfy them, keep them happy and loyal to you and your product or service?

Do you communicate with them how they want to be communicated with rather than how you want to communicate with them? Are you listening and asking them what they want from you so that you can provide a better product or service to them?

If not, you should start.

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