The 3 Things That Separate Good Companies from Great Companies

Have you noticed that there are some companies that clearly separate themselves from others in your mind. Do you wonder what simple attributes they have that separates them and allows them to raise the bar? 

For Example, these companies spring to mind for me.
  • Apple
  • Coca-Cola
  • Lufthansa
  • Amazon.com

What makes your interactions with these companies memorable? One you peel away layers there are a few fundamental differences and it's a pretty simple formula:

1. Clearly defined leadership that puts the customer first and treat customer centricity as a corporate competence not a functional area.

2. They obsess about the customer and the customer experience

3. They reinforce the brand with every interaction regardless of channel

Pretty simple, right. Are you working to put the customer first?


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