What's Your Why?

It's no secret that I like to soak up as much information and knowledge from as many places as possible. I often go to TED for such things.

This video from Simon Sinek, is focused on leadership, but the underlying point is so much more interesting to me. The question is, what is your why?

People respond to underlying causes and according to Simon there is science behind this. Intuitively, this makes complete sense so why aren't more Rx/Dx marketers discovering what their why is?

Wouldn't that drive marketing rationale, social media and purpose?

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