It's Easy to be Awesome, Just be Awesome....

Interesting article at AdWeek about crowd sourcing ideas for marketing. I am a big proponent of this type of approach for Rx/Dx companies. Companies like Communispace and many others enable organizations to test ideas and get feedback very quickly from their target audience. Often this is more cost effective and much faster than traditional research.

Judy Hu, GE's global director of advertising and branding, on stage at the TechCrunch Disrupt conference last week, discussed a new effort by GE to crowdsource ideas for how to "avoid the lame and embrace the awesome" in digital media. Over the next four days, GE collected 60 suggestions, ranging from ideas for ad campaigns to product concepts.

The effort is the latest example of a worldwide brand testing the crowdsourcing waters. The move has put the spotlight back on the ongoing debate about the value of such efforts -- including to creators.

For several years now, companies large and small have experimented with using the wisdom and labor of crowds for creative services from ads to logos to product ideas. To its proponents, these are merely early efforts at using far-flung digital collaboration to democratize the marketing world. But detractors see a wolf in sheep's clothing as companies seize an opportunity to get spec work done on the cheap, along the way commoditizing the backbones of the ad world: creativity and ideas.
Or as the company ZipCar says, "It's Easy to be Awesome, Just be Awesome."

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  1. ahmed said...

    i just love your blog, as a digital marketer i need to keep myself update with the current and new concepts