Social Media for B2B

Good little video on Social Media for B2B. Reinforces some of the key tenets of social media. I like that the narrator states up front that social media is a new channel but it is not the only channel.

1. It's not about what you say about your brand it's what your customers tell each other about your brand.

2. The first place people go for research is online. Period. Are you where they look?Are you there providing value?

3. You need to provide content and information (preferably in a dynamic format) your customers want. That applies whether your targeting consumers or channel partners. The right info at the right time.

4. Social is growing fast in B2B. Yes, it's a communication channel. 

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