1. It's not about what you say about your brand it's what your customers tell each other about your brand.
2. The first place people go for research is online. Period. Are you where they look?Are you there providing value?
3. You need to provide content and information (preferably in a dynamic format) your customers want. That applies whether your targeting consumers or channel partners. The right info at the right time.
4. Social is growing fast in B2B. Yes, it's a communication channel.
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