Don't Fondle the Hammer.

I love the "don't fondle the hammer." Focus on the customer and not the channel.

Antiquated thinking is still being pushed that is one-direction and tries to drive a corporate message rather than listen and participate.

It's simply naive to think that a "communication campaign" with a beginning and an end can successfully work if your customer doesn't think of your brand/product/service in a way that makes them want to have a direct conversation with you.

Here is a brief video of Jeremiah Owyang, of the Altimer Group, discussing his new rules.



| www.jlefevere.com | www.thedigitalstrategist.com |If you liked this post consider adding a comment or subscribing to the feed for frequent updates.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • Facebook
  • TwitThis
  • MySpace
  • LinkedIn
  • Live
  • Google
  • Reddit
  • Sphinn
  • Propeller
  • Slashdot
  • Netvibes

0 comments: