What's In Your Strategy?

Have you heard the saying, "one person's strategy is another person's tactics."

You should keep that in mind as you develop your strategy. Don't think about the steps you need to take to get to your goal, but rather, envision what the end state will be--that is your strategy.

As it relates to Rx/Dx and digital strategy, think about what you want your end goal to be and then pull the individual levers in your digital tool belt to reach that end. 

In a marketing world where it is getting more difficult to reach your audience, having the right strategy is critical and being disciplined in your approach and implementing the right tactics is vital to success or failure.

I have followed the Forrester P.O.S.T methodology in the past. I like it because it is simple and grounded. If you're not familiar, check it out.

Michael Porter, Professor at Harvard Business School and world renowned thought leader on strategy development has a great quote, that I think of often when thinking through a strategy.
The essence of strategy is choosing what not to do.~Michael Porter
 You can quickly distill some knowledge by going to YouTube and checking out some of his lectures and videos.



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