The Basics Of Social Media ROI

A humorous and distinctive look at SM ROI. It's about the impact. What Rx/Dx marketers haven't full reconciled yet is that I have yet to see a ROI for a TV spot and "traditional" media is becoming irrelevant. ROI and value is a partially a cover for tough decision making. That is why SM is a complete marketing disrupter.

Don't get me wrong, I am an advocate for ROI and I am actually a bigger advocate for tough decision making and placing calculated bets. I am convinced that SM, advocacy and well managed promotions are where marketing effectiveness for Rx/Dx is and will be. Effective marketing ceases to be about what the brand or company wants and should be about what the consumer/patient wants.

Putting together an ROI for Facebook versus a print ad in a trade magazine seems almost ludicrous, doesn't it?
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