From Twitter 04-29-2010

From Twitter 04-29-2010



From Twitter 04-28-2010 http://goo.gl/fb/Panqm
A clear vision is usually assumed and rarely communicated. ~ Unknown #quotes


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From Twitter 04-28-2010

From Twitter 04-28-2010



From Twitter 04-27-2010 http://goo.gl/fb/LUGvV
RT @EileenOBrien: Harvard Business Review: 12 global trends that will revolutionize health care http://bit.ly/9NjsaY #socpharm,


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From Twitter 04-27-2010

From Twitter 04-27-2010



From Twitter 04-26-2010 http://goo.gl/fb/9e4rv
RT @tryingthebiz: “He who keeps his cool best wins.” ~ Norman Cousins
Rx/Dx Social Media Case Study: Highly Recommended Viewing http://goo.gl/fb/peFEK #socialmediastrategy
Keep Your Strategy Simple and Focused http://goo.gl/fb/TIA7i #digitalstrategy
I am on every sales reps email list. To all sales reps (salesforce, analytics, clever demo SAAS service). DO YOUR HOMEWORK first.
No, I will not send you my contact info. Figure it out or don
lastly, I don't care if it's the end of a quarter. begging is not becoming.
I have a memory like an elephant and I don't remember meeting you at XYZ tradeshow.
Made a quick change in January but wasn't happy with it. I'm satisfied now. Thx!!!!


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From Twitter 04-26-2010

From Twitter 04-26-2010



From Twitter 04-25-2010 http://goo.gl/fb/eQ2Q4
RT @skypen: MediaPost blog post: "Bring Pharma Into Social Media Mix": http://bit.ly/a2ONiq #fdasm #hcsm
RT @crgonzalez: RT @pharmaweb: RT @andrewspong: Blogged: Roche continues to get things right on Twitter http://bit.ly/cWvTnr #hcsmeu #HCSM
RT @Roche_com: RT @skoko feeling sooo honoured: RT @andrewspong blogs: Roche continues to get things right on Twitter http://bit.ly/cWvT ...
What's In Your Strategy? http://goo.gl/fb/OYfQ6 #digitalstrategy
State of the Internet: The Times They Are a-Changin'. http://goo.gl/fb/6Smnd #interactivemarketing


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What's In Your Strategy?

What's In Your Strategy?

Have you heard the saying, "one person's strategy is another person's tactics."

You should keep that in mind as you develop your strategy. Don't think about the steps you need to take to get to your goal, but rather, envision what the end state will be--that is your strategy.

As it relates to Rx/Dx and digital strategy, think about what you want your end goal to be and then pull the individual levers in your digital tool belt to reach that end. 

In a marketing world where it is getting more difficult to reach your audience, having the right strategy is critical and being disciplined in your approach and implementing the right tactics is vital to success or failure.

I have followed the Forrester P.O.S.T methodology in the past. I like it because it is simple and grounded. If you're not familiar, check it out.

Michael Porter, Professor at Harvard Business School and world renowned thought leader on strategy development has a great quote, that I think of often when thinking through a strategy.
The essence of strategy is choosing what not to do.~Michael Porter
 You can quickly distill some knowledge by going to YouTube and checking out some of his lectures and videos.



| www.jlefevere.com | www.thedigitalstrategist.com | If you liked this post consider adding a comment or subscribing to the feed for frequent updates.

From Twitter 04-22-2010

From Twitter 04-22-2010



From Twitter 04-21-2010 http://goo.gl/fb/Kvu6n
RT @DanRPG: @thelarryweber social media will have more of an impact on us then television #mhapr #hcsm #hcmktg
Back in the US after a week in Germany. I've been missing sipping at the font of knowledge from my tweeps.
RT @roskadigital: RT @jbselz: FDA Launches Medical Device Transparency Site http://bit.ly/8ZXjSM - direct link to site & new resources # ...
RT @ritters90: RT @jonmrich: New, simple interface 35 updates to the Pharma & Healthcare Social Media Wiki. Plz RT http://j.mp/cvdh7E # ...
Does Your Strategy Include Europe and Germany? http://goo.gl/fb/dXUit


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Does Your Strategy Include Europe and Germany?

Does Your Strategy Include Europe and Germany?

Social Media gets a lot of discussion in North America, but if you have a global perspective, it is significant globally and most growth is occurring in Europe.

The Internet and social media is global so regardless of language make sure you don't forget to keep the rest of the world in mind. Don't parochial in your approach.

Here is a nice video that outlines the scale in Europe and Germany.




| www.jlefevere.com | www.thedigitalstrategist.com |

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From Twitter 04-20-2010

From Twitter 04-20-2010


From Twitter 04-19-2010 http://goo.gl/fb/z7Jf7
The Basics Of Social Media ROI http://goo.gl/fb/OHiP3


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From Twitter 04-19-2010

From Twitter 04-19-2010



From Twitter 04-18-2010 http://goo.gl/fb/tQuuc


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From Twitter 04-16-2010

From Twitter 04-16-2010



From Twitter 04-15-2010 http://goo.gl/fb/O2mwg
RT @skypen: Social Media Study: 3 in 4 Online Women Are Active Social Media Users: http://bit.ly/cdpG4v (via @MarkRaganCEO) #hcsm #fdasm


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From Twitter 04-15-2010

From Twitter 04-15-2010



From Twitter 04-14-2010 http://goo.gl/fb/xMNxK
My New Favorite Quote http://goo.gl/fb/6GfG1 #leadership


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From Twitter 04-14-2010

From Twitter 04-14-2010



From Twitter 04-13-2010 http://goo.gl/fb/hoH3p


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From Twitter 04-13-2010

From Twitter 04-13-2010



in Germany this week. Spring has not fully sprung here. Cool and wet.
From Twitter 04-12-2010 http://goo.gl/fb/DTIVd


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Comprehensive FDA Social Media Coverage

Comprehensive FDA Social Media Coverage

For an exhaustive review of posts, tweets and analysis go to Ignite Health's FDA SM mash-up

Suffice to say it will be interesting to see what unfolds. I think there will be additional disclaimer information required, 1-click to dedicated safety information and some guidelines around what is not acceptable (much easier than to govern a moving target of what is acceptable and that's not the FDA M.O. anyway).


| www.jlefevere.com | www.thedigitalstrategist.com |

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From Twitter 04-12-2010

From Twitter 04-12-2010



From Twitter 04-11-2010 http://goo.gl/fb/TfKPc
Attention Crash + Cognitive Surplus http://goo.gl/fb/4aCuR #socialmediastrategy
The Art of Storytelling http://goo.gl/fb/Zl63U #interactivemarketing


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From Twitter 04-10-2010

From Twitter 04-10-2010


From Twitter 04-09-2010 http://goo.gl/fb/NUD26
Simple Lessons: The Story of Success http://goo.gl/fb/Is74v #leadership


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From Twitter 04-09-2010

From Twitter 04-09-2010



From Twitter 04-08-2010 http://goo.gl/fb/QfD1e
RT @socialmedia2day Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/bdNZrA
Everthing I Know I Learned Moving Furniture http://goo.gl/fb/gKjHg #leadership


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From Twitter 04-08-2010

From Twitter 04-08-2010


From Twitter 04-07-2010 http://goo.gl/fb/AgqvI
RT @andrewspong: @gapingvoid makes a compelling case for the fact that 'quality isn't Job 1' http://twitpic.com/1dxp9y (via @dahowlett) ...
RT @healthythinker: From @pixelsandpills: Howard Dean tells pharma to focus on educating patients via the net, not TV - http://pbeye.inf ...


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From Twitter 04-07-2010

From Twitter 04-07-2010



From Twitter 04-06-2010 http://goo.gl/fb/SUBh2
From Twitter 04-06-2010 http://goo.gl/fb/EVWnN
#Leadership is Responsibility, Not Power: News: Stanford GSB http://goo.gl/fb/WLSkL
RT @EileenOBrien: Want to talk more about S-A Facebook lessons learned? Join #SocPharm tonight at 8 pm EST. #hcmktg #epharma
Great case study for Rx/Dx RT @kevinkruse: J&J's Geoghegan details Facebook ADHD success. : http://bit.ly/anBuxM #hcsm


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From Twitter 04-06-2010

From Twitter 04-06-2010



From Twitter 04-05-2010 http://goo.gl/fb/yxC5e
RT @kevinkruse: RT @blueeyepath: Fantastic infographic outlining Facebook's U.S. demographics; minorities well-represented on Facebook h ...
RT @blueeyepath: @whydotpharma study: Top pharma twitter accounts have potential to reach ~ 11 million people - http://pbeye.info/3HP #fdasm
RT @PathwayMedical: Untangling the Web — Patients, Doctors, and the Internet (New England Journal of Medicine) http://ow.ly/1uFuO #healt ...


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From Twitter 04-05-2010

From Twitter 04-05-2010



From Twitter 04-04-2010 http://goo.gl/fb/TNWlb
From Twitter 04-04-2010 http://goo.gl/fb/ixxAM


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Simple Lessons: If you Don't Understand--ASK!

Simple Lessons: If you Don't Understand--ASK!

I like to keep things simple. This is a simple lesson.

This applies to life and work. This applies to social media. Please, if you don't understand--ask.

My fear for Rx/Dx firms is not whether they will launch social media, but whether they will break down the silos, make the decisions, place trust in those that understand and make it successful.


| www.jlefevere.com | www.thedigitalstrategist.com |

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From Twitter 04-02-2010

From Twitter 04-02-2010


From Twitter 04-01-2010 http://goo.gl/fb/KoAOo
Need to Explain Social Media? http://goo.gl/fb/IEF0w #socialmediastrategy
Thx. 4 the love RT @LeighFazzina: My #FF peeps. @DrJonathan @Narciso17 @jimlefevere @raganreporter @simonslee @shonali @LaraK
RT @stevemassi: Brands seen as more credible on social networks - but why? #strategy #contentstrategy #epharma #socpharm #hscm #pharma h ...


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Need to Explain Social Media?

Need to Explain Social Media?

Check this video. I always prefer to show versus tell.



| www.jlefevere.com | www.thedigitalstrategist.com |

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From Twitter 04-01-2010

From Twitter 04-01-2010



From Twitter 03-31-2010 http://goo.gl/fb/II3r9
What's In Your Strategy? 3 Ways to Get it Sold! http://goo.gl/fb/3p6IZ #digitalstrategy
Interesting graphic on old vs. new marketing. RT @jacklucky3 Old vs New Marketing http://post.ly/NTKy
Wait until we get ahold of the iPad if mobile is changing SM RT @flowtown How are Mobile Phones Changing Social Media? http://bit.ly/aAlaYB
4 Tips on Managing a Virtual Workforce | Inc.com http://bit.ly/undefined
RT @alltop 13 little things to simplify your workday - Holy Kaw! http://bit.ly/cUcE4V
RT @jonmrich: Round 2 voting in the #Dosie Awards now! Best HCP community, Best Pharma YouTube Channel & Best Company Blog Plz RT http:/ ...
Learn from someone who is doing it better than most. RT @kyleplacy:Your Voice Matters > New Personal Branding Blog Post > http://ow.ly/1tyns
RT @roskadigital: Nice social media map - check it out: http://ow.ly/1tz1m #hcsm #socpharm
RT @MikeGelfond: For some April Fool’s Day. For me, it is Sidd Finch Day. Here is the classic George Plimpton article from 4-1-85 http: ...


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From Twitter 03-31-2010

From Twitter 03-31-2010



From Twitter 03-30-2010 http://goo.gl/fb/FNlqt
RT @jbselz: A1 - results speak louder than words. so try combining education w/ experimentation in a series of small, focused pilots. # ...
S-A caused me to realize that a good old fashioned "crisis" plan needs to be in place that multiple people can execute. #socpharm
quick poll: will FDA guidance help or hurt SM for Rx/Dx? R peeps on sideline until then? #socpharm
Never mistake a clear view for a short distance. ~ Paul Saffo, Saffo.com #quote
RT @pfanderson: #hcsm #ehr @MitchWagner Health Data Deluge Expected To Spur Change -- InformationWeek http://bit.ly/aMg4bp
This is a good PSA RT @donseamons: Twitter's like a box of chocolates, or, Health care hashtags http://bit.ly/d4mK7k #hcmktg #hcsm #healthIT
RT @kyleplacy: 54% of marketers plan to increase email budgets in 2010 via @ExactTarget > http://bit.ly/cG51cW


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