When developing a strategy of any kind be sure you keep the following in mind:
Target Audience: Who do you want to target? Be clear,narrow and focused.
Objective: What do you hope to do? Again, be clear and focused and make sure you have a clear idea of what you want to accomplish.
Strategy: What do you need to do in order to target your audience and meet your objective? How do you get there?
Tactics: This is how/where you will find your audience, what you will say to meet your objective (call to action) and fulfill your strategy (drive an action).
Obviously this is high-level, but if you start of every effort with the above in mind you will be sure to be develop a plan that achieves your goals more often than not.
| www.jlefevere.com | www.thedigitalstrategist.com |
If you liked this post consider adding a comment or subscribing to the feed for frequent updates.