What's In Your Strategy? Have an Objective!

I like to keep things simple. Too often I see proposals, presentations and marketing campaigns that are over complicated and difficult to execute.

When developing a strategy of any kind be sure you keep the following in mind:

Target Audience: Who do you want to target? Be clear,narrow and focused.

Objective: What do you hope to do? Again, be clear and focused and make sure you have a clear idea of what you want to accomplish.

Strategy:  What do you need to do in order to target your audience and meet your objective? How do you get there?

Tactics: This is how/where you will find your audience, what you will say to meet your objective (call to action) and fulfill your strategy (drive an action).

Obviously this is high-level, but if you start of every effort with the above in mind you will be sure to be develop a plan that achieves your goals more often than not.

| www.jlefevere.com | www.thedigitalstrategist.com |

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  1. Klynn said...

    I like to use 5 words
    Strategy: What, Why &Who
    Tactics: How and When

    thats as simple as i can make it ;-)