Digital Strategy: Engagement Drives Business

Engagement is the new ROI. For Rx/Dx marketers still hung up on commercials, what are you doing to stop talking at people and start having a dialogue and a two-way conversation.

I hope you are changing your perspective and looking at your products and marketing from the outside in versus the inside out. I hope you are "fishing where the fish are" and reaching people in the channels that are most effective and not necessarily the "sexiest," e.g TV. Are you providing value with your Web presence? Are you connecting and engaging in social networks?  Are you providing information that is actually valuable?

Check out this blog on engagement.
 
It's engagement that drives business today not how much people remember commercials | New marketing skills, #in | Richs Blog

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