Doing The Expected vs. The Amazing

A good thought from Seth Godin via CMO.com.

As a marketer have you slipped into doing the normal and routine? Or do you to do something exceptional?

For digital marketers, are you running as fast you can? Are you doing what's easy, or what is best to make meaningful connections and engage? Are you making interactions better? Are you educating?

Reminds me of a favorite saying, "if you do what you've always done you'll get what you've always got."

Be different, be creative. Provide value.
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