2010 Pharma Social Media Predictions

There is a very good compilation of Rx/Dx predictions for social media and interactive (mine included) at PharmaLive.

This is the year where social media takes center stage, what are you doing to make sure your ready for the close-up? 

I also recommend the site pulled together by Fabio Gratton (@skypen) at FDASM.com

Top 10 Healthcare Social Media Predictions for 2010
Prediction #1: FDA will issue draft guidelines that outline how manufacturers can and should use the Internet and Social Media for FDA-regulated products by the end of 2010, infusing the channel with direction, legitimacy, and explosive activity.
As far as the timing goes, Rick Wion (@rdublife) of Golin Harris predicts FDA healthcare social media guidelines will be “released in December as a holiday present for the pharma industry.” Wendy Blackburn (@wendyblackburn) of inTouch Solutions also predicts “a steady increase in the amount of social media participation by pharma, despite the FDA guidelines not being available until year-end.”
“The first FDA guidelines draft will be shared before the end of 2010,” predicts Spain-based journalist Miguel A. Tovar (@blogaceutics), and “pharma’s participation in the channel will steadily increase.” Angel Gonzalez (@angel189), founder and CEO of Ideagoras, agrees; despite pharma’s “shy attempts to test social [with] extreme caution and fear,” pharma will nonetheless “start embracing what they now consider the unstoppable paradigm.”
But don’t expect an overnight change, stresses Melissa Davies (@MelissaKDavies), research director for Nielsen’s Healthcare practice. “Change will at first seem slow, but looking back at the end of the year will reveal a significant difference.”

| www.jlefevere.com | www.theinteractivemarketer.com |

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