Friday, November 13, 2009

Comprehensive FDA Social Media Coverage

For an exhaustive review of posts, tweets and analysis go to Ignite Health's FDA SM mash-up

Suffice to say it will be interesting to see what unfolds. I saw enough yesterday and today to say that I think there will be additional disclaimer information required, 1-click to dedicated safety information and some guidelines around what is not acceptable (much easier than to govern a moving target of what is acceptable and that's not the FDA M.O. anyway).

UPDATE: Google's propoal on changes to search ads. This is a part of what I was referring to above on the 1-click.

With Web 3.0 taking root, i.e. GetGlue and Google Sidewiki, it is definitely a fun space to be in. Always changing.

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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

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