Here We Go Again.

Here We Go Again.

Here we go again. All I can say is that I like Charlie Weis and college is not the same as the NFL. Godspeed Charlie.



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Communities on the Rise, Again. Silver Surfers On the Rise, again.

Communities on the Rise, Again. Silver Surfers On the Rise, again.

Pew Internet and American Life survey with some info around patient communities.

“When Americans go looking for information on health, they turn to the Internet as one of their first sources. According to a recent survey by the Pew Internet and American Life Project, 61 percent of adults say they look online for health information. There’s a term for them: e-patients.
I obviously agree and I am very bullish on the topic. See my previous post on the topic here.

This is just getting started, IMHO.

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Basketball Season is Here! Go Hoosiers!

Basketball Season is Here! Go Hoosiers!

I am officially turning the page since Notre Dame can't pull it together.

Go Hoosiers!



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The FDA on Social Media

The FDA on Social Media

As loyal readers of this blog know, I don't usually write about news or attempt to keep up with linking to daily stories. It's just too hard to keep up. However, as many of you know the FDA social media hearing started today.

I recommend that you check out live webcast coverage here and check the presentations here.

Here is a Edelman summary from day one.

Fabio at Ignite Health set-this site up. Check it out--It's a great aggregator.

I listened to a few of the presentations and I don't want to draw any conclusions quite yet, but I was a little surprised that a few of the presenters and their anti-health information approach.

I think I heard it from Jeremiah Owyang, "stick your head in the sand and you get kicked in the butt." Very apropos.

If you want to follow the proceedings on Twitter use the hashtag #fdasm.

You can also follow me @jlefevere.

More to come....

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The Fun Factor! We All Need To Make it More Fun!

The Fun Factor! We All Need To Make it More Fun!

I am reminded of the adage that you get the behavior you reward. Via Josh at Jellyvision, he sent me links to these videos.

Behavior change is all around us and affects almost every aspect of your life. Whether you need to lose a few pounds, or start exercising, begin to eat healthier or take your medication. There are all kinds of tools, tips, reminders and apps to help you stay on course. Of course, human behavior being what it is, you're always in a constant state of developing a new habit.

I am confidant that new generations will not start (smoking) or be tied to bad habits of today and are being indoctrinated at a young age to eat healthy, conserve natural resources and be friendly to the environment ( I know I have a kindergartner).

However, for the rest of us, how can you start a new habit or break an old one? Maybe, by making it fun and enjoyable. Sounds reasonable enough and from a marketing perspective the fun factor is something that is not utilized nearly enough. I think it also meshed quite nicely with social media and the new paradigm for reaching people and that is to provide value, value value and also make it kind of fun.

This is especially true to Rx/Dx companies. Wouldn't you rather do something fun rather than "comply" or "adhere?"

Here are a couple of videos of how a Swiss firm put that notion to the test.








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It's All Uphill Sometimes

It's All Uphill Sometimes

Via gapingvoid.com













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