In Context Video Ads--I like It.

I saw this on YouTube posted as an ad, which I like a lot. If you have a message you want to disseminate what better way then via a video in context? The user doesn't leave the page, you get your message sent, it's interactive and it's win-win.

In order to have a brand channel, you have to buy space on YouTube so this is a good use of video in context to promote your channel or message. For the Food Network, it's probably both.

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