Thursday, October 29, 2009

A Macro View of Health Care Reform

I really like the approach Microsoft is taking with HealthVault marketing. It's organic, social and not profit focused. However, I am still skeptical, as I have chronicled in the past, about how they much critical mass they can drive at this stage in the game. I think they may be taking the "do nothing is not a strategy" approach, but I also think it is very, very early in the marathon.

We can talk health care reform until the cows come home, but there will need to be a confluence of events as older generations move on, current Xer's and Millenials enact change and younger and future generations come up with new behavior instilled. I realize that is a very macro perspective, but frankly history tells us that change is very hard and for many impossible.




Interesting video about Millenials.

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Jim Lefevere
Marketing and technology professional with expertise in leading, championing and implementing strategic marketing plans. Focused on consumer, interactive and traditional channel development in consumer goods, health care and medical device businesses. Rich experience in digital strategy, interactive marketing, and leading integrated marketing programs and product launches globally in markets spanning North America, EMEA, Latin America and Asia Pacific.
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Jim Lefevere works for a Fortune 100 health care organization. The views expressed on this blog are his personal opinion and do not necessarily reflect the views of his employer.

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