A Macro View of Health Care Reform

A Macro View of Health Care Reform

I really like the approach Microsoft is taking with HealthVault marketing. It's organic, social and not profit focused. However, I am still skeptical, as I have chronicled in the past, about how they much critical mass they can drive at this stage in the game. I think they may be taking the "do nothing is not a strategy" approach, but I also think it is very, very early in the marathon.

We can talk health care reform until the cows come home, but there will need to be a confluence of events as older generations move on, current Xer's and Millenials enact change and younger and future generations come up with new behavior instilled. I realize that is a very macro perspective, but frankly history tells us that change is very hard and for many impossible.




Interesting video about Millenials.

New York Health Group Will Grow

New York Health Group Will Grow

I normally don't post breaking news, but I saw this come through and wanted to comment on it. Dave Whitlinger, founder and former President of Continua Health Alliance has been tapped to lead a New York connected health approach. Interesting and good pick for the post. I've worked with Dave a little and he is an outstanding leader. He will make it happen. I think we can look to New York in the future to see where real traction will be when it comes to connected health.

The New York eHealth Collaborative, a public-private partnership focused on improving healthcare quality, safety and efficiency, announced yesterday the infusion of a $35 million grant and the appointment a new executive director.

Mr. David L. Whitlinger will serve as NYeC's new executive director and will use his history at Intel and his knowledge of electronic health records to help the organization build a 21st century healthcare information highway in New York. And the task of building that infrastructure will be aided by the $35 million grant from the State of New York through Phase 10 of the Healthcare Efficiency and Affordability Law for New Yorkers (HEAL 10).

"New York State and NYeC are at a critical crossroads," Carol Raphael, NYeC board chair said, adding that the funds will help create a flexible, interoperable health IT network capable of interacting with the federal government. Ms. Raphael said the federal government was preparing to "invest heavily in state-based health information exchanges and adoption programs," and that investments like the HEAL 10 grant will play a central role in facilitating improvements in the nation's healthcare system.

As part of Mr. Witlinger's ten years experience in health IT, he founded the Continua Health Alliance, an industry alliance of more than 200 healthcare companies developing interoperability for personal health devices and services. He has also worked extensively on health IT standards development and coordination of health policy.

"David Whitlinger brings a unique set of skills and experiences that I believe will help NYeC and the state accelerate the realization of a higher quality, patient-centered and more efficient health care system for all New Yorkers," Ms. Raphael said.

I Love Good Strategy

I Love Good Strategy

Whether it's business strategy, the strategy of a negotiation or in this case, President Obama's strategy for how they "controlled" (quotes mine) the media during the campaign. Now, I caveat, that I think these tactics in no way are controlling the media, when they choose what is "news" (quotes mine) and what's not, e.g. Balloon Boy (I'm not linking out to that bit of non-news).

But I do think it is deep understanding of how things work and putting that knowledge to work for you. That, in my book, is good strategy. If the media zigs, you zag.

As it applies to marketing, I think there is an all too familiar trap that all marketers can fall into. That trap is very reliant on primary research, competitive intelligence and your spot in the market pecking order. In essence, it creates a lemming effect and sameness in a category. Competitors model the category leader or all competitors are targeting the same customer and are unable to differentiate because everyone is going after the same space. You can see this all over Rx/Dx where there is very little differentiation between brands.

Like President Obama, in order to change the tired model, you have to be bold and do something different. I particularly like the Blue Ocean Strategy.

The only way to beat the competition is to stop trying to beat the competition.
Doing something different is tough. That's why more people don't do it.

Check out the video here and the article here.




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Gametime--Go Irish
Twitter Tips, Tricks and Tweets

Twitter Tips, Tricks and Tweets


I just wanted to refresh on the fact that the Twitter book I am the technical editor for has sold 18,000 copies. In the technology book world that is an absolute best seller. I'm proud to be a part of the effort.

Here is more info on the book and link to Amazon should you want to buy it.

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Wisdom Comes From All Places

Wisdom Comes From All Places

I'd like to wish John Wooden, legendary basketball coach, a happy birthday today. He turns 99. He has served as a quiet inspiration to me for a long time. I posted a while back about his Pyramid of Success and I refer to one of his famous quotes often, "be quick, but don't hurry."

He is a tremendous gentleman and exemplifies decency. His lessons are applicable to life and the best the lessons in life are often the most simple.

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Enabled Healthcare Microsoft Style

Enabled Healthcare Microsoft Style

Oh, the subtle, yet interesting, marketing from Microsoft to push their HealthVault. actually, I think it's pretty good. Informative, subtle, and benefit-driven. Real life examples that people can relate to. Own your medical records and get better results--simple and effective.



Check out the site here.

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The Health Care Uprising: Follow-up

The Health Care Uprising: Follow-up

Back in August I wrote a post called The Healthcare Uprising: A Revolution is Coming You can reference it here and it is fully posted over at mobihealthnews.com.

In the post, I put forth my summation for why I think consumers are prime for a uprising and that technology will enable a revolution of sorts for self-care. This post got a little traction on Twitter and because I referenced Jeremiah Owyang, formerly of Forrester Research, in some forums, etc.

I firmly believe that the confluence of consumer empowerment, technology and health care will in the end yield a different type of health care model that we have not yet seen, and many people I have come to realize cannot imagine. One in which the patient is in charge, self-care becomes more influential via information and OTC treatments and as you read in my previous post where consumers, you and me are able to turn tables on the current model.

The Atlantic, a well read and respected magazine seems to concur and has an article titles Power to Patients in their October issue that treads the same ground. The writer draws some interesting parallels to other industries where there has been widespread disintermediation such as travel agents. Check it out.

At the end of the day, I think the time is right, it's just a matter of how quickly technology can shape and drive the change.

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Google Health and War for the EMR

Google Health and War for the EMR

Via mobihealthnews.com Some news from Google Health and their addition of a few payors to their Google Health platform. It's interesting to see that evolve and clearly Microsoft and their HealthVault provides competition because they announced their new MSN health portal, which is a clear consumer play not previously seen by MSFT who was largely going out to health systems and insurers as the access point to consumers. I wrote about this previously here.

They either want to do both and they see the increasing role of the consumer and the Health 2.0 movement. Or they are just following Google in. Either way it will be interesting to see how this all plays out.

Here is a true story that really underscores the importance of this evolution for me. I changed doctor's in December 2008. My new doctor requested MY medical transcripts at the time of the switch. I received confirmation of the transfer and a bill for $20 for the privilege of moving MY information to my new doctor in September 2009. Yes, you read that correctly, I received confirmation of this transfer a full 10 months later. UNBELIEVABLE.


I previously posted on HelloHealth here.


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In Context Video Ads--I like It.

In Context Video Ads--I like It.

I saw this on YouTube posted as an ad, which I like a lot. If you have a message you want to disseminate what better way then via a video in context? The user doesn't leave the page, you get your message sent, it's interactive and it's win-win.

In order to have a brand channel, you have to buy space on YouTube so this is a good use of video in context to promote your channel or message. For the Food Network, it's probably both.





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The Golden Rule

The Golden Rule

Just because it's a good message.



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Physicians Want Moratorium on DTC

Physicians Want Moratorium on DTC


Via mmm-online.com:
The American College of Physicians (ACP) called for the FDA to be empowered to label newer drugs as such and to restrict consumer advertising of them.

In a policy paper titled Improving FDA Regulation of Prescription Drugs, the group, which claims a membership of 129,000 internal medicine physicians, related sub-specialists and medical students, said the agency needs more funding and greater powers. Among them, ACP argues that FDA should be authorized to require that new drugs carry labeling indicating their new-to-market status and that DTC advertising be restricted for the first two years a drug is on the market.
Right. This makes you have to wonder the motivation of such an action. Two years is a long time to not be able to advertise considering the considerable costs of developing and bringing a new drug to market. It reminds of that saying, "stick your head in the sand and get kicked in the butt."

A moratorium on DTC just limits the information a consumer can get and really smacks of knowledge hierarchy that is anti-Health 2.0 and is very dated.

If you've read this blog in the past you will know that I am all for consumer empowerment and Health 2.0. I am also all for informed decision making, free will and the doctor as a consultant rather an gatekeeper. None that says moratorium to me.

image via biojobbank.com

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