We're Ideating on.....Health Care

I saw a new IBM commercial on Monday Night Football around health care and it was a classic IBM brand setting commercial around health care. Obtuse, industry focused it talks about how IBM is impacting health care and technology.

It is classic "building the plan while flying it" that IBM is very good at managing an impression that doesn't always meet reality.



Here is a previous commercial from IBM that had some legs as a catchphrase "we're ideating."




All in all, I think there needs to be more doing and less "ideating" to take health care and technology to where it needs to go.



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