If You don't Know, You Better Find Out!

If You don't Know, You Better Find Out!

Cool video from the Did You Know series. It is amazing to me that some people don't think that the Internet is that big of a deal yet for how you reach people.





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Truth From Doctor's on How To Solve The Healthcare "Crisis"

Truth From Doctor's on How To Solve The Healthcare "Crisis"

I went to my GP the other day to update him with some labs I had done and follow-up on a few things. The discussion turned to health care reform.
 
My doctor had a brilliant line about how to solve the health care crisis (by the way, interesting to note that when you need something to get done call it a crisis) went something along the lines of, "if you are  a person of decent health and you're at a barbecue and ate too much and suddenly feel your chest tighten, take a Tums instead of going to the ER."
 
I thought that was funny and true. Their are many underlying issues for the health care crisis and maybe the biggest one is education. I've been thinking a lot about this lately as it relates to generational shifts, attitudes about going to doctor, technology for self-care, dietary habits and preventative care. I'll write a post on it shortly, but suffice to say that I think this crisis can resolve itself organically with out a lot of government intervention.
We're Ideating on.....Health Care

We're Ideating on.....Health Care

I saw a new IBM commercial on Monday Night Football around health care and it was a classic IBM brand setting commercial around health care. Obtuse, industry focused it talks about how IBM is impacting health care and technology.

It is classic "building the plan while flying it" that IBM is very good at managing an impression that doesn't always meet reality.



Here is a previous commercial from IBM that had some legs as a catchphrase "we're ideating."




All in all, I think there needs to be more doing and less "ideating" to take health care and technology to where it needs to go.



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A Health Care Public Service Announcement!

A Health Care Public Service Announcement!

The importance of not spreading infectious flu is becoming more critical. Please do your part. If you must sneeze, please, I beg you, please do it properly.

Hilarious video from a White House press briefing yesterday with the Head of Health and Human Services, Kathleen Sebelius.





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How Do You Stay Relevant?

How Do You Stay Relevant?

Staying relevant is becoming harder and harder for brands, celebrities and marketing in general.
 
Ongoing fragmentation and technology tools that allow accelerate fragmentation makes this happen. It is now at a point where you can't simply show up, have a 'me too' product and win your share of sales. You have to have a a good or better product, a message that is impactful, provides value and cuts through the clutter.
 
I often see marketing these days that reeks of 'me too' and desperation. Companies are increasingly trying to up the ante, shout louder, and double down on efforts.  All of this marketing smells, looks and acts exactly like what it is--bad marketing. Examples are everywhere. Is this an inevitable trait of marketing and success? Do you have to jump the proverbial shark to keep getting your message across?
 
No, you don't.
 
You can be truthful with yourself and understand what your customers want. Ask them, they are more than happy to tell you. You can tell simple stories that are easy to understand that are relevant. You can have patience to see out a simple strategy. You can have perspective and a horizon longer than 3 months from now. You can provide value without any expectation of a return. You can explore new methods of delivering your message. If they don't work try again.
 
Simple strategy outlines the who you want to reach, the objective of reaching those people, what your approach will be to reach your objective, how you will do it and how will you know if you successful.
 
Once you break it down into a process, it is pretty simple. Once you listen, you know what they want. Once you know what people want, you align your efforts and marketing activities.
 
Why is something so simple seemingly so difficult for Rx companies?
 
I know the answer, but that'll have to come another day.

What do you think? How can companies stay relevant?
Thought of The Day

Thought of The Day

Why is it that when faced with adversity in business too often people
double down on efforts rather than rally around a new approach?

You see this time and time again and it gets very close to Einstein's
definition of insanity.

Whole Lot of Awesome

Whole Lot of Awesome




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Go Irish!

Go Irish!

Although this blog is focused on digital strategy, interactive marketing and connected healthcare I find it really, really hard to stay away from football this time of year.

Via Rakes of Mallow



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