Culture + Productivity = Results

Culture + Productivity = Results

The majority of my career has now been spent in a Fortune 100 organization. However, the formative years were spent in very fast-moving, entrepreneurial settings. I like to think that my personal ethic was formed in the entrepreneurial work environments.

I had seen the Netflix information floating out there in a few blogs I read, but I came across the whole presentation in slideshare.net. If you haven't seen this yet there are some great nuggets of information to provoke some thought.



I am particularly fond of their value, Courage on slide 15 and slide 38, the responsible person.

What's your favorite?

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Connected Health: Your Future Doctor is In?

Connected Health: Your Future Doctor is In?

Hat tip to Josh at Jellyvision who sent this to me.

HelloHealth is the latest on the well traveled road to providing the bridge from patients to doctors online. What's a little different here it seems is that rather than try to boil the ocean with a massive solution for all doctor's and patients. HelloHealth is focusing on a simple interface, simple design and maximum social components and capabilities such as IM or video chat.

I can see where this would be very popular in high density cities, such as NYC where this is based as a very convenient option. However, it will take some time to trickle into the smaller metro areas. I can also see where this would have a great benefit in a rural setting.

What's not very clear to me is how HelloHealth makes money or how they are really different when it comes to intefacing with your doctor or scheduling your next appoint. Simplicity is great, but it's not a game changer.

Welcome from Hello Health on Vimeo.




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I Love Lou!

I Love Lou!

Football season is right around the corner. I have been let down in recent years and a bit down on Charlie Weis, but I am going into 2009 cautiously optimistic.

Lou, quite predictably, had a few thoughts.



This much I know. There are no more excuses and Charlie's pseudo Bill Parcell's personality is wearing a little thin.

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The Digital Future: Pharma Edition (Predictions Included)

The Digital Future: Pharma Edition (Predictions Included)

I am a little late on this, but I couldn't help but think about Conan O'Brian's skit "The Year 2000" as I read the predictions about the digital future from Jonathon Richman via Ad Age.

I didn't find anything in the article particularly revolutionary but more evolutionary. Although I agree wholeheartedly with his take that brand Web sites are (nearly) dead.

While the website continues to be the center of attention for every brand in digital and not just in pharma, most people still prefer to get their health-care information from a neutral third party, a trend that will only continue in the future. To combat this, at least one pharma company will take a leap and completely eliminate its site and instead syndicate all of its content to a handful of the health-care-related sites that create personalization through aggregation.


I agree no one cares , but I will raise him on the fact that distributing disease or condition related content is already beginning and it's not a stretch. However, I think brand sites will morph into customer service portals with rich experience that will include real-time chat, perhaps some skype-like face-to-face service to put a human touch on the brand and company Web sites will strictly inform about the products and service should the customer need it. It will become smaller, more nimble, service oriented and very on-demand.

Companies will need to branch out to therapeutic communities, social networks and bloggers to distribute content.

Wait, did I say bloggers? Yes I did. I think bloggers or what I would refer to as new patient opinion leaders will accept content contributions and money from Rx companies to advertise/sponsor to their audience. This will be fully disclosed and the money will go to foundations or co-ops ( I had a lengthy post touching on this at mobihealthnews.com ) that I think these communities use to then use to their collective benefit.

The issue here is that companies haven't yet come around to criticism and transparency, but they will and in the future they will gladly take an 80% favorable post with 20% criticism if they can get their message out to a target audience (More on this to come. I am big believer in the Health 2.0 movement).

The days of big search engine marketing (SEM) and display budgets to pull people to a brand site are gone. I think the push to small, engaging micro sites, social networking sites and sponsored minimally branded communities are on the way in.

This has all been about patients so far, but what about doctors? Social networking for physicians continues to become a standard practice -- and there will be one more development in the future that will ensure almost complete participation: An insurance company will pay doctors for social-network use.
I personally don't see this. The doctor's are too busy to do this unless they carve out specific time from 5-6 at night. But then what is the benefit? Will they have to prove out a result ala pay for performance? Too many questions for this to be viable. The insurance companies are already putting pressure on them let alone making nominal payments for consults that may prove to be meaningless.

However, I do see sales rep access continuing to decline and doctor's continual movement online to get information. I can see a time where e-detailing, videos and clinical information all comes via the Internet to the Doctor when he/she wants to see it. It's not a great time to be a Rx sales rep and I don't see it getting better anytime soon. Although I do think there will be a "key account manager" with deep expertise for top doctor's in the therapeutic area. Relationships still play a role, but the salad days of blanketing a territory with sales reps catering lunches are gone.

What you will see is a continued march towards social media as a replacement for traditional forms of media. DTC will continue to to decline as it will bear out that social media and building relationships in networks, as Jeremiah Owyang might say, is "fish where the fish are" will continue to grow. The efficacy of marketing in general will take a beating until social efforts are in long enough to bear some fruit. For some, I don't think the patience will be there to bear fruit and there will be some deemed failures.

I have said this before and I will say it again, big ships don't turn easily and this transformation will not fully take effect for a few years. I think people are coming around to social media, but it is by no means taken root as quickly as it should and I don't think it's all related to legal and regulatory risk. I think it's because it confounds some people who haven't yet taken the time to understand and embrace it quite yet.

That is why the marketing leaders of tomorrow will be required to know online marketing, interactive development, social media, sponsorships, and I think PR/communications skills become more important.

There is the quote, "change is inevitable, growth is intentional." That's my .02, what's yours? Add a comment.

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The Healthcare Uprising

The Healthcare Uprising

Check out my guest post at mobihealthnews.com regarding the consumer
health revolution that I see coming. It's been awhile in the making.

Let me know what you think.

http://tinyurl.com/opzggq

reBlog from socialmediaexplorer.com: The Problem Of Promoting You, Your Cause, Your Business With Social Media

reBlog from socialmediaexplorer.com: The Problem Of Promoting You, Your Cause, Your Business With Social Media

I found this fascinating quote today:



Social media has its evolution in the notion that people don’t like being marketed to, or at least they don’t like being marketed to the way they have been for years.socialmediaexplorer.com, The Problem Of Promoting You, Your Cause, Your Business With Social Media, Jul 2009



You should read the whole article.

Back from the Dead...

Back from the Dead...

I've slowed my posting down from the already slow pace it was on because work and life tends to get in the way, vacation came and went and I was lacking in some inspiration. My normal posting is usually topic driven, brief, with some editorial on how it can/will/may impact Rx/Dx companies. It's admittedly not terribly original, but I hope to convey a unique perspective.

However, it seems it's the same news and metrics coming out rehashed over and over. It has given me a chance to step back and take a breath and think about things on a longer horizon.

However, I've been thinking about doing some longer form op-ed type of stuff because I just don't see anybody out there talking about stuff that I want to see. I might be looking in the wrong places, but I haven't seen any new thought come out that addresses specific thoughts on paradigm shift with consumer being empowered and connected health care so I might as well take a breather and see if I can advance the ball a little bit. So you may see the duration of time between my posts lengthen but the content and thought process that goes into them will as well.

We will see how it goes...I'm still noodling on the first piece but plan to get it up in the next day or so. Let's just say that I think that ultimate health care reform is not a top down exercise.

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Pure Fun!

Pure Fun!

Via ben.casnocha.com

Jeremiah at web-strategist.com tweeted about Ben's blog and I ran into this video. I think I saw if for a fleeting moment on FB, but didn't get a chance to check it out.

I would have loved to have been in attendance at this wedding. It reminds me of the saying, "love like you've never lost and dance like no one is watching."



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