Rx in the Twittersphere

There is a very comprehensive rundown of corporate pharma companies on Twitter over at whydotpharma.com.

I personally don't think corporate blogging and tweeting as interesting as brands, but it is useful to bring a human element to what are often seen as nameless, faceless on a search and destroy mission for profits, enterprises. Many pioneers in Rx/Dx in social media are from the corporate communications side. I'm just waiting for that rush of brand efforts outside of your few known entities such as goinsulin.com or ADHDAllies among others.

Is Rx/Dx going social the wave that slowly crashes?

| www.jlefevere.com | www.theinteractivemarketer.com |

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