Patient Opinion Leader

I read a post from whydotpharma.com and her usage of the term "patient opinion leader." Kind of a new twist on Key Opinion Leader that is commonly used to reference influential doctors.

I particularly liked the visual.I couldn't agree more or stress the importance for Rx/Dx to go out and use social media. To put it bluntly, you have to go fishing where the fish are. And forget talking about your product, how about joining the conversation and listen and learn and provide some value. You're already treading on their turf so tread carefully and give something back.




| www.jlefevere.com | www.theinteractivemarketer.com |

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