Watch & Learn

When it comes to social media in a regulated environment I would recommend adhering to the mantra measure twice, cut once.

Via the WSJ: JnJ got dinged by the FDA for posting a video on their pain medication Ultram ER, which was deemed misleading because risk information is displayed only at the end of the seven-minute video.

In this case, the FDA said some statements also "greatly misrepresent" the known effectiveness of Ultram ER by suggesting it can have a positive effect on a patient's mood and interpersonal relationships. Ultram ER is approved to treat moderate to severe chronic pain in adults who require around-the-clock treatment for an extended period.

Duly noted. Watch and learn, kids; and bookend those videos people.

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