Video: This is What I am Talking About

This is exactly the type of storytelling and compelling video content that I think will become much more prevalent over time. Bear with me a second as I try to explain this point. The idea of storytelling is central to a brand, it is the core value of what that brand makes you feel and how it evokes emotions. The advent of video and particularly the ease of video distribution coupled with brand channels on YouTube makes this type of content not only compelling to watch in short bursts but you also have easy and relatively cheap distribution and a brand channel to to drive people back to.

Now and into the future as more Rx/Dx gets tuned into the storytelling aspect of marketing and more importantly branding, I think you will see a whole different level of marketing. This is more than cause marketing or Corporate Communications, it is creation of a long form story to convey your brand proposition. As a marketer you want to control the message, but social media is actually about you losing control and this type of content and branding is a way for you to get down into the subconscious and evoke an emotion and tell a story.

This help people understand what you as an organization stand for, about who you are as people and not just a big company. It simply puts a face to your brand.



| www.jlefevere.com |


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