Coming to a Channel Near You

I like what Sanofi-Aventis is doing. Their YouTube presence for GoInsulin is nice and not cheap starting at 250K USD in YouTube specific ad dollars. It has a widget to boot for iGoogle.

Now they procured the .tv domain and have started a channel. That's not to say that they are going to compete with Hulu, but it is a nice start. I'm pretty impressed.

Aside from the Corp. Communications potential and the rise of video news releases...Imagine a brand doing that as a destination site and then disseminating and promoting all of your products and programs using video through social networks? Again, using the hub and spoke model as a visual I see quite a bit of potential for Rx/Dx.

Will the heads of marketing be able to get it?

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