Online Influence

I see tons of metrics, analytics and research everyday. Everything interactive is going up like a hockey stick. Here is the one metric that you need to know.

84%of people are influenced by online customer reviews.

"Consumers are increasingly turning to online customer reviews to help them make buying decisions, according to the latest survey from Opinion Research Corporation. A large proportion, 84%, said that browsing reviews influenced their decision on whether or not to purchase a product or service"
I don't care what kind of product you sell, what audiences you need to influence or how complex your marketing segments. If you are not addressing this by engaging in conversation, nurturing your customers and providing value to them--online--you are in trouble.

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