Facebook Goes to Europe

Facebook has been popular in the US for quite awhile, but growth is now coming from Europe. This is an interestng development from a marketing perspective to really have a global platform. Social media marketers--take note.

Via MarketingVox

Facebook logged 275 million global visitors in February 2009 and has catapulted to the #6-ranked online property worldwide, a 75% increase over the same period last year, according to data from comScore's World Metrix service.

In addition to growing quickly, Facebook's European audience is also highly engaged, comScore added, noting that the average European user spends three hours per month on the site. Moreover, in February 2009, Facebook accounted for 4.1% of all minutes spent online in Europe. This compares with a year ago, when Facebook accounted for only 1.1% minutes. Facebook also accounts for a 30.4% of minutes spent in the social networking category, up from 12.3% a year earlier.

Related article on top social media sites, here.

An overwhelming majority (88%) of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009 (via MarketingCharts).

| www.jlefevere.com |


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