Docs Like Online Info

Speaking of hockey stick growth. Docs going online is also growing astronomically. The key is to provide the right info at the right time, which in this case happens to be at their convenience.

Via Medical Marketing & Media

Sixty-seven percent of physicians had a positive attitude toward electronic promotional activities, up from 62% a year ago, according to an SDI study.

Additionally, 73% of the physicians surveyed for SDI's ePromotion Annual Study 2008 said pharma's electronic promotional activities (or ePromotion) were equal or superior to traditional face-to-face encounters.

“Through ePromotion, physicians have more time to review product information and review disease state information at their own convenience – at night time or on the weekends,” said Heather Alba, senior manager, promotional audits at SDI.



| www.jlefevere.com |


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