Digital Docs and Smartphones

Via Medical Marketing & Media:

This may be a little misleading and/or bullish. I get that docs are using smart phones, but really docs are consumers too when they aren't in an office--I know a few so I think I can speak to that with some credibility. The real question is whether they are actually using their phones in their practice?

I say that until they figure out a way to really reimburse for the always on, email, twittering, etc that it will remain a nice to have and not a have to have. Just because a few docs they interview downloaded the ePocrates app from iTunes doesn't mean the world is changing--yet.

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