Drug Reps on the Decline

For the life of me I cannot figure out why this is not a bigger deal. I have talked about this quite a bit here, in fact probably more than I should. However, I see an absolute seismic shift occurring that I think many are either blind or ignorant or both. The fact that Rx reps continue to dwindle and there is a shift online for information is a complete paradigm shift. Let me say it this way, it is a game changer. Depending on your viewpoint it is either really good or really bad. I, of course, am on the good side.

image via feedme.biz
Pharmaceutical companies -- battered by a sluggish drug pipeline, the looming loss of blockbuster patented drugs, an economy in recession and scrutiny of their relationships with physicians -- are re-examining the value of sending drug reps into doctors' offices. Detailers are struggling to grab a shrinking slice of physicians' valuable time and attention while adjusting to new drug industry rules banning freebies such as pens and notepads.

Here is additional previous coverage.

If you don't see why this is important I encourage you to spend some time with the quote, "Only the paranoid survive," from former Intel CEO and Chairman Andy Grove.

For now, let me just say that a strategic inflection point is a time in the life of a business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights. But it may just as likely signal the beginning of the end.
That's how big I think it is. Time for organizations to ramp up interactive efforts.

| www.jlefevere.com |

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