Interesting Perspective

Interesting Perspective

Via Seth Godin

Drug companies have coined an acronym for the marketing they do that bypasses doctors: DTC. Direct to consumer. Those happy face ads you see in Readers Digest and other magazines, or the erectile dysfunction ads during the Super Bowl.

What they are totally unprepared for, and what your organization may be unprepared for is Direct from consumer.

If someone takes your medicine and gets sick, do you want to hear from them, or would you rather have them blog about it or make a video?

Most drug company marketers instantly say, "we want to hear from them!"

Really?

When your airline or hotel has a passenger or guest who is so angry he could spit, do you want to hear from him or do you want him to make a long Powerpoint that spreads around the whole web? Really?

And when your cable company or chiropractic clinic or consulting firm has a disappointed client, what about you? Really?

I think the actions of almost all marketers say, "we'd rather you were happy, but if you can't be happy, please go away."


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Connected Health + Mobile Apps

Connected Health + Mobile Apps

After the announcement last week that iPhone would begin to be able to connect to medical devices via Bluetooth there was a small uproar about the potential. Here is a response article with Dave Whitlinger, President of the Continua Health Alliance via Mobihealthnews.com

What is the Continua Health Alliance?

The Continua Health Alliance is a non-profit industry consortium of 189 companies that is continuing to grow week-to-week. The effort behind Continua is to create this marketplace, or what we sometimes call an ecosystem, of interoperable, personal telehealth solutions. By bringing together all of the different companies that want to participate in delivering personal healthcare solutions, we are able to get them working together and collaborating on personal care delivery systems and from that drive the standards and connectivity components. The organization has been working now for 3 years and our version 1 guidelines were released in January. Our test and certification program is up and running and certifying products. About 15 or so products are currently in that pipeline. The first one, of course, was announced earlier this year. We are on to version 2, so we’re continuing to push forward with new devices, new use cases and new user experiences as well as new care delivery systems. It’s a really vibrant organization of some of the most dedicated engineers and healthcare professionals that I’ve ever had the opportunity to work with.

I am obviously very bullish on the growth of connected health in general and via mobile devices in particular. I think we'll look back in 5-7 years and wonder how we didn't get by without a mobile device such as the iPhone. And I love the iPhone, but I think we're just beginning to see the power that device can have. Couple the promise of the iPhone with an end-to-end connectivity solution and EMRs and now you're talking something very, very valuable.

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Twitterverse is Coming to an End?

Twitterverse is Coming to an End?

Funny, funny, funny.




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Social Media Must Read

Social Media Must Read


If you are remotely involved in developing social media plans in a FDA regulated business this is a must listen podcast from Eye on FDA:



image via WSJ.

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A Leading Economic Indicator

A Leading Economic Indicator

Via Infectious Greed

Just over 11% of global containership fleet unemployed

Michelle Wiese Bockmann - Wednesday 18 March 2009
JUST over 11% or 434 ships in the global containership fleet are currently unemployed.

The latest Alphaliner statistics showed that an additional 31 ships have been placed in lay-up since March 2.

Alphaliner said numbers of idle ships were still growing, but at a slower pace.

A good indicator of the level of trade that is not occurring globally. Makes me wonder how that affects local economies of port cities? Savannah, GA? NYC?

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Due Diligence

Due Diligence

Just a quick thought today. Due diligence is important and critical in any major personal purchase whether it's new LCD TV, a car or the biggest purchase one will make - a house.

So why in business is having a detailed understanding or mastery of a topic often construed as being tactical while a high-level understanding is strategic?

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800# Gorilla

800# Gorilla

I suspect that if Wal-Mart is jumping in then this EHR thing may be getting some traction. Or as a friend said to me, "the gorilla has entered the room."

Via iHealthBeat.com:

This spring, Wal-Mart will partner its Sam's Club division with Dell and eClinicalWorks to begin offering low-cost electronic health record systems to physicians, the New York Times reports.

Under the initiative, Dell will provide health care providers with the option for a desktop or tablet personal computer, while eClinicalWorks will contribute the EHR and practice management software that would be used for Internet-based patient billing and registration.

Wal-Mart will use its "buying power" to acquire discounts for both the software and hardware, the Times reports.


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The Death Spiral

The Death Spiral

I did some quick googling and there doesn't seem to be a defined business management principle but there is a book on Amazon so I know my thinking is in-line with at least one guy. The Death Spiral comes to mind when as a business you're so far down a path and convinced in your approach that you ignore signs of trouble and can't get you out of the spiral.
An inexperienced or incompetent pilot may be scared by the situation and might not check the indicating instruments in the aircraft or may actually assume them to be malfunctioning because the sense impression of straight and level flight is so strong. the impression given by the senses in that situation would be level but descending flight. This impression usually leads to the pilot "pulling up" or attempting to climb by pulling back on the controls. In a banking turn however the plane is at an angle and will be describing a large circle in the sky. Pulling back on the controls has the effect of making that circle smaller and causing the plane to descend as part of the lift being generated by the wings is directed sideways. Only when the turning circle gets very small will the passengers notice the unusual sensations. At that point the aircraft is describing a descending circle or spiral. Unable to correlate the conflicting sensory mis-impressions the pilot may become afflicted by a temporary case of vertigo during which the pilots mind and body are unable to judge their position.
This can occur due to a variety of reasons. In a business sense, pulling up and making course corrections will not get you back to where you need to go so you either need to hit bottom or take your medicine before re-orienting your course.

A recent example may be Yahoo - I'm sure there are many others. If you are a company in a competitive market and most Rx/Dx markets are competitive, it's not a place you want to find yourself.

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Dr. Ratings

Dr. Ratings

Via Heartbeat Digital

"Rich Barton, the guy who started Expedia and Zillow, a couple years ago told me that 'everything that can be rated, will be rated.'

But it seems that doctors are determined to fight the trend -- even though patients increasingly want that kind of information about their health care providers.

The latest development: A Web-based company called Medical Justice, started by a neurosurgeon, Jeffrey Segal, claims it 'can put a stop to defamation of doctors on the Internet.' The company basically takes the tack that doctors have nothing to gain from getting rated on-line by patients, so it offers a contract -- now apparently used by about 2,000 doctors -- that doctors can ask patients to sign before getting treated. The contract says the patient can't post comments or ratings on public Web sites.

Is this for real? That just tells me that there are 2000 Dr's out there that are concerned about the the type of care and service they provide. Crazy. Much like life, you reap what you sow and if you're a good doctor there is nothing to hide. Even in a situation like this, the voice of many will drown out the voices of a few.

A local site in Indianapolis has recently started a foray into physician ratings Angie's List.

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Twitter + Surgery = Huh?!?

Twitter + Surgery = Huh?!?

I've seen a couple of articles recently about Twitter usage particularly in a hospital setting. I am a fan of Twitter like anybody else and a raving fan of social media and its impact on marketing, but I really do not want my surgeon using Twitter in surgery nor do I necessarily want my surgery posted to YouTube call me a prude or squeamish or both.

Surgery on YouTube.

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It's a Misc. Sunday

It's a Misc. Sunday

This is a fantastic song and band.



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Baseball Season is Around the Corner

Baseball Season is Around the Corner

Since the miraculous summer of 1982 when we got cable TV I have been a Cubs fan. Thank God for WGN. My love has waxed and waned over the years, but I still keep an eye on where they are in the standings and try to get to a game once every few years.

This post at Desipio.com is an instant classic.

The Cubs are so old they actually predate the time when every player wore a number. No Cub wore a number on his jersey until 1932, nearly a quarter century after the Cubs last won a World Series. Oh great, another thing to add to the list of things invented after the last World Championship (radio, TV, fire, the wheel, numbers on jerseys, herpes…)

You know what would be cool? It would be cool if somebody would write a book about all of the Cubs who wore different numbers. I’d pay at least $15 for that.


The rest is here.

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The Art of Storytelling to Build Your Brand

The Art of Storytelling to Build Your Brand

If you can get past the "East Coastness" of Gary Vay*ner*chuk and listen to what this guy says I think you'll find he delivers unadulterated truth. I find his perspective to be spot on. Here is his take on storytelling. I have written a few posts on the topic in the past here.



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