Innovate or Die!

Here is a presentation from Forrester Research on CMOs and Innovation. Despite the stationary camera and not overly compelling presentation, the content is pretty good.

This is a question and not a statement that I am curious about - how many CMOs are bringing in the voice of the customer via social media, crowdsourcing, etc? Who is really driving change in their organization utilizing innovative methods of capturing the VOC?

I look around and see a lot of experimentation and a lot of flailing.

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