About The Author

Jim Lefevere is an innovative global marketing and technology professional in consumer goods, health care, and medical devices. He combines senior marketing experience with a pioneering entrepreneurial vision. Recently named one of the Top Forty business professionals under 40 by the Indianapolis Business Journal, He has lead marketing efforts for Fortune 100 organizations and fast-growth start-ups. His focus is on digital strategy, interactive marketing, and connected health care as he currently heads global Internet marketing for a large health care medical device organization and leads interactive strategic planning and tactical execution for the brand internationally. His passion for combining the best of marketing and technology together in inventive new ways has also driven him in his participation in Health 2.0 related initiatives and his role as Chair of the Marketing Work Group for the Continua Health Alliance, a consortium of companies dedicated to enabling interoperable health care products and solutions worldwide that empowers people and organizations to better health and wellness.

| www.jlefevere.com |

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