Good Social Media Primer

The WSJ has an excellent Social Media primer. If you are responsible for developing a social media plan in your company, check this out. It succinctly summarizes Social Media and the benefits along with the criteria.

Give consumers a reason to participate.

Consumers have to have some incentive to share their thoughts, opinions and experiences on a company Web site.

One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn't all about the company, it's also about them. For instance, a toy company that created a community of hundreds of mothers to solicit their opinions and ideas on toys also enables them to write their own blogs on the site, a feature that many use to discuss family issues.



Illustration:
Peter & Maria Hoey



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