Brightcove Video

Interesting, very interesting. Article over at MediaPost about Brightcove forming an alliance of creative, interactive and ad networks. This is is like those folks who need to paint a room and go to Lowe's and buy the whole paint kit shrink-wrapped that includes a roller, brush and pan all-in-one. Despite the fact that it contains a cheap paint brush it can get the job done.

This could very well prove to be effective for SMBs who need a solution. However, I think it is more of a response to stay in the race with YouTube and Hulu in the content game. If you want straight delivery go to Limelight Networks.

Have I said I love Hulu? Yes, I love Hulu.


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