Social Media Strategy

As far as social media strategy goes, there are a few basics to consider. Some and perhaps all can be incorporated into your business to gain customer insights, participate in the conversation and develop a community.

I found this "manifesto" from the blog Advergirl. You can also check out Jeremiah at He is an analyst for Forrester and has a good perspective not only from experience, but across industries.

For more insights from Forrester, I would recommend checking out Josh Bernoff, author of the book Groundswell (if you like the book buy it from my store)

One thing I strongly agree with is the idea of micro-segmentation. The notion that you can create a page on Facebook and now say you"engaging" is charming, but doesn't rank very high on the strategy meter. However, finding a community of passionate people who are considering or have had a knee replacement for example would be more effective.

either way, the difficulty is the commitment, this is not a campaign or component of a larger marketing effort, it is a commitment to the customer.

Check out other posts regarding aspects of Social Media: Customer Experience, Social Media, The Next 5K, 50Ways..., Wow,

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